3 Steps to Improve Your Product’s Adoption
Improving product adoption can feel like a bit of a snipe hunt. I promise that it’s not as bad as entering into the night with a stick and a pillowcase to capture a mythical creature. The good news is there are three things that you can do today to improve adoption of your product.
Read MoreNerding Out to Usage Data for Customer Success
Your product’s usage data is the most powerful data source that a Customer Success professional can leverage. The data can tell you a plethora of things, from which accounts might be showing signs of churn, to which end users might require training to which features are succeeding or failing. While powerful, usage data can be […]
Read MoreUser Engagement vs. User Adoption
In a previous article I outlined the numerous ways that an end user might engage with your product or service. What I didn’t address is the fact that customer engagement and adoption are not the same thing. Engagement is good, but is it good enough?
Read MoreIs Your Land and Expand Strategy Working? 4 Quick Fixes
For many companies in the SaaS space, the strategy is to take a “Land and Expand” approach to growing revenue. The premise of the strategy is to “land” the customer (sometimes for a lesser price or a lesser product, or fewer seats), with the intention of “expanding” that customer in the future through upsell or […]
Read MoreAdoption Marketing: It’s a Thing!
There’s always some new buzzword in the tech world. Over the past 7-10 years, Customer Success has been regarded as the new “Thing” for companies to embrace. I’m predicting that hot on the heels of the Customer Success movement will be Adoption Marketing. In fact, it’s already becoming a Thing. Here’s what it is and […]
Read MoreLet’s Get Engaged!
Let’s get engaged! It sounds like I’m proposing to you, doesn’t it? No need to get cold feet, it’s not that kind of proposal. The proposal that I’m making IS about getting engaged, though. With your customers, across multiple channels.
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